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Showing posts with label Taiwan Tourism Bureau. Show all posts
Showing posts with label Taiwan Tourism Bureau. Show all posts

Thursday, April 23, 2015

Taiwan Tourism Bureau Wants YOU to Boat, Bike and Run: East Coast Rafting Triathlon

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The Taiwan Tourism Bureau is looking for some foreigners to join the annual East Coast Rafting Triathlon & is offering 40 slots with FREE TRANSPORT, HOTEL & RACE ENTRY!
Race Date: Sun June 21. Travel down on Sat June 20
Discipline: Rafting 10km plus, Run 10-12km, Bike 40km
(2015 event details yet to be published. Last years 2014 info here - http://mmweb.tw/act/27809)
In teams of 6-8 for the rafting portion then running + biking on your own
To join please send the following ASAP to Carrier Ho:
1. Scanned copy of your ID showing name, nationality, DOB, ID no
2. Your mobile contact number & email

Sunday, December 28, 2014

New York Times is Cycling Taiwan: You Pay What You Get For...


Biking over Wuling

A couple Taiwan cycling related stories have been worming their way through the social media this week.

The first is a beautifully integrated info-tisement, of the kind that are becoming irritatingly common these days, as trusted sources of information have been desperate for content and started pimping for private businesses (CNN anyone?). The quid-pro-quo of content for cash is nothing new, but it is becoming even more prevalent in the internet age.

The article comes from the Grey Lady herself in the In Transit blog by Diane Daniel and briefly touts a bicycle tour of Taiwan.

To be more specific, the blog uses its space to promote one bicycle tour of Taiwan from a company called Bicycle Adventures located not far from where I grew up.

You can always tell when something is amiss when an article about cycling in Taiwan includes one of two things: a) a reference to the Taiwan Tourism Bureau, and b) a reference to the mythological founding of Taiwan cycling by Giant's King Liu... "who having descended from on high in gleaming raiments, astride a snorting white stallion, thrust Tony Lo's gleaming bald head into the sands of the Tajia River and said, let there be cycling... and there was cycling."-- Book of Giant 3:13.

This article has both.

The price of the tour is a whopping USD $3945, which is pretty steep by any standard and Taiwan is in no way ready to command this type of cash for an experience that can be had for much less and more fun with some free information, such as the information provided on this blog and others, and a map. Taiwan is safe and relatively easy country to explore, even without any command of Mandarin what so ever as evidenced by decades of McGill University grads who wash through each year.

Upon reading the entire article and browsing the company's itinerary, I was struck by a couple of things.

The NYT says:
While traversing the island’s five mountain ranges, riders visit two national parks in near-rain-forest settings of up to 8,000 feet. One of the biggest challenges will be an uphill ride in the Taroko Gorge, a 65-mile climb that features stunning scenery, traditional villages and several tunnel passages.

At first I thought this was one baddass trip... imagining Alishan, Lugu, Wuling, Baling.... all the great climbs in one ride. In reality, the majority of climbing is done on a single trip up to Dayuling, and back to Taroko. The trip never even touches the western side of Taiwan, where there are some incredible and tour-worthy routes.

The other piece of information that caught my eye, and probably the most damning, is the bikes used in the tour will be rentals (probably from Giant).

If you have the means to spring for such an expensive vacation, for godsakes, bring your own bike... a bike you know intimately. Nothing could be worse that negotiating a landscape on an entirely unfamiliar machine that may or may not be sized and geared to fit the rider.

Lastly, the tour seeks to guide visitors to "Cultural stops". With an informed guide with local knowledge, cultural stops are at every stop. Here we see selected museums and tourist centered locations. It is common practice in Taiwan for tour guides to establish a patronage network with hotels, markets and trinket dealers. It seems here, the Taiwan Tourism Bureau has gotten in on the action.

This brings me to a much greater and more philosophical problem that is not directly related to this article, but to the general problem of the current Taiwan Tourism Bureau in general.

The Taiwan Tourism Bureau is greatly influenced by partisan politics. Over the past 30 years we have seen a protracted struggle for the official representation of Taiwan, both internally and externally. The current administration has been completely tone deaf to the actual identities of Taiwanese citizens and has veered far from the Taiwan centered viewpoint that had been adopted (often poorly) under the Chen administration to more closely identify with the views of the higher echelons of the Chinese Nationalist Party, which has maintained an often pejorative view of Taiwan as a mere degraded periphery of a great China.

This cleavage between views influences how Taiwan is represented internationally and locally... from culture and history, to the portrayal of Taiwan's very diverse population of overlapping ethnicities.

I fail to see how the Taiwan Tourism Bureau can best represent for consumption, the amazing strata of Taiwanese life.... when it is continuously informed by an ideological stance that positions Taiwan far, far from the center, in an area that is steeped in the ethnic chauvinism of the Chinese nationalist world view.

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Bottoms Up!

Taiwan makes the news for fining drunk cyclists.

The beer and the bicycle have long been an item in the gossip pages of cycling magazines. There are numerous products on the market that integrate the two hobbies. Some frames even come with bottle openers welded to the tubing.

Should we drink and ride? Probably not. Maybe... oh heck, I dunno....

I really don't think I am the right person to write about this.

This somehow reminds me that there are some really great beers coming into Taiwan.

My favorite beers from the Elysian Brewery are now on sale all over the place.  The No.1 from Taiwan's 23 Brewing Company is pretty good for us North Westerners who like hoppy beers. Jolly's Thai Restaurant and Brewery has some nice beers... I think they have food too, but I don't recall. And how can anyone refuse the new beer from Chthonic?

Ummmm... don't drink and ride?! Stay in school.

Saturday, November 15, 2014

Sun Moon Lake: A Failure to Communicate

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The bicycle trail at Sun Moon Lake has been the subject of much attention in the local press, and it is usually cited as an essential part of any cyclists's trip to Taiwan.

Taiwan has made no secret about trying to lure more cyclists to Taiwan as part of some cycling tourism junket or another. The Taiwan Tourism Bureau annually invites cyclists to come to Taiwan and publish about their experiences. It is as if the Tourism Bureau has an internal memo reminding its representatives to include biking Sun Moon Lake in all information regarding a tour of Taiwan. And because the bike trail is for bikes, they target the cycling community. 

I know this because I regularly field requests to fill in some of the missing information. Sun Moon Lake can not be edited out of any article. It can't. Period.

This always perplexes me as cycling Sun Moon Lake is really not appropriate for most people who would identify themselves as cyclists--people who own bicycles that they ride semi-regularly.

Last month's trip out to Sun Moon Lake provided the perfect opportunity to see what Taiwan is actually selling. It was then that I had an epiphany:

This may not be merely a effort to over sell and over deliver.... but rather, it may simply be a failure to communicate.

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The trail is between 3-4 meters in width. It is covered in mixed surfaces and it bottlenecks in several locations.

On my last trip to Sun Moon Lake, the congestion was so bad, several recreational riders threw their bikes over the barrier and into motor traffic to escape the crawl.


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The Sun Moon Lake bike trail is not a trail for cyclists. It is a trail for NON-cyclists. It is a trail for non-cyclists to rent and ride bikes, make sudden stops, sway the handlebars and forget how they used to stop a bicycle thirty years ago.

Sadly, there isn't a lot of space for cyclists at Sun Moon Lake. There is no discernible shoulder along the perimeter of the lake. Motor coaches and other vehicles are usually found pulling a few Gs going into each corner. It is dangerous enough for a local. I would not want to lure out-of-towners into this potential death trap.

The Taiwan Tourism Bureau should quit pushing the bike trail on the cycling community, and start pushing it on families, flirting couples and those with a death wish. 

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Tuesday, September 23, 2014

Superfluous Things: Taiwan's Bike Sales Reel in Europe and China.

Sunset on Lanyu


  • On the tail of a New York campaign, the Taiwan Tourism Bureau is on full offensive in San Francisco. The Tourism has laid out its familiar narrative of world class cycling routes, the CNN infomercial on Sun Moon Lake being world class, and Wuling's 105km KOM Challenge. The question remains.... Can Taiwan live up to its own hype or will Taiwan's cycling tourism suffocate before it reaches maturity?
These influences are still very strong, but the Taiwan we know today reflects the influx of the mainland Chinese in 1949, led by Chiang Kai-shek, who fled the Communist takeover and brought with him as much of China's heritage as he could organize (apparently, the treasures of the Forbidden City had already been boxed up during the 1930s because of the Sino-Japanese War, so it was relatively easy to get them out). 

Feel free to write-in and offer your own correction to this piece.




Sunday, April 8, 2012

Tourism Bureau Manufactures Cycling Buzz?


In less than a month after CNNGo included Sun Moon Lake in its erroneous and potentially misguided list of Top 10 cycling routes, a report comes across the wire like this:

Taipei, April 6 (CNA) Tourism officials said Friday that the number of cyclists in the Sun Moon Lake area of central Taiwan has surged during the past few weeks, driven by a CNN report that said the scenic area is one of the world's top 10 cycle routes.

In a March 15 article titled "Cycling Routes That'll Take Your Breath Away" on CNNGo.com, the area around Sun Moon Lake was ranked No. 5 behind the Great Ocean Road in Australia, the Udaipur City tour in India, the Karakoram Highway between China and Pakistan, and the Route of the Hiawatha in the United States.

The unexpected media exposure has triggered an overwhelming response from both local and foreign cyclists, according to the Sun Moon Lake National Scenic Area Administration.

"We have seen the number of cyclists doubled on holidays, with 30 percent more on regular days," said Chang Jenn-chyan, director of the administration, who added that there has been an increasing presence of foreign cyclists.
This report seems fishy to me.

My questions are:

  • How can the Tourism Bureau possibly have amassed enough definitive data to draw the conclusion that there had been an increase in cycling traffic due to the CNN article... especially in a few short weeks?
  • Which methods are they using to collect data?
  • How is the Tourism Bureau defining "foreigner"? I would assume they mean caucasians, but they may be including other foreign visitors.

My feeling on the matter is that the Tourism Bureau is paying for press and they are determined to show results of their marketing efforts.

I have emailed CNNGo for clarification and I have yet to receive a reply. I have also emailed the Taiwan Tourism Bureau for clarification.

I have seen a number of instances where the Tourism Bureau has supplied visitors with talking points, in exchange for a free trip.

The Tourism Bureau is too quick to draw its conclusions, especially since central Taiwan has been experiencing nicer weather in recent weeks and more people will be out cycling anyways. To attribute an increase in cycling to a minor CNN article seems presumptuous and wanting.

I also doubt large numbers foreigners saw the CNNGo article and immediately booked a trip to Taiwan to ride Sun Moon Lake.

I recently rode Sun Moon Lake, and at no time did I see any government official collecting survey data on riders.

I think we may be seeing a move by the government to promote a Merida event that will be held at Sun Moon Lake at the end of the month. They are trying to hype their own efforts at taxpayer expense.

In the long run, this type of manufactured hype may not be in the best interest of Taiwanese cycling, as many of these hyped locations do not deliver the goods when we actually ride them. Nothing makes a worse impression than being underwhelmed.

This is just a farce in analogical reasoning.

It really raises the question as to how many other articles have been fudged by the government.

Taiwan Tourism Bureau = FAIL!