At a time when many industries in Taiwan have been hit hard by the worldwide economic slump, Taiwan’s tourism industry has continued to experience double-digit growth and is projected to do even better in the coming year. In 2009, there were 4.4 million foreign tourists visiting Taiwan, a 14.3 percent growth over the number in 2008, ranking No.1 in the Asia-Pacific region.
Currently, Chinese tourists are the largest group of visitors to Taiwan. The steady increase in tourism from China has meant that over 2.01 million Chinese visitors have come to Taiwan, bringing in foreign exchange earnings of close to US$2.10 billion. This is welcome income as Taiwan’s industrial and agriculture sectors decline. In fact, one of the six new industries the government is promoting is tourism since the industry has become an important part of the service sector, accounting for 73 percent of Taiwan’s GDP.
Also, as an island and in keeping with the popularity of a greener way of traveling, Taiwan is promoting “Let’s Bike Taiwan” as another way to experience Taiwan’s magnificent scenery and interact with local people. At a recent “Let’s Bike Taiwan” event, 500 cyclists from Hong Kong, Singapore, Malaysia, Japan, Korea, throughout Europe and the United States, cycled five routes around Taiwan. Besides being a popular leisure activity, Taiwan is also home to many bicycle manufacturers, including Giant Bicycles, the largest quality bicycle manufacturer in the world.
Top two Taiwanese bicycle makers – Giant Manufacturing and Merida Industry – have reportedly been boosting output at their factories across the Taiwan Straits.
According to a report in the Taiwan Economic News, this is in order to ‘cash in on the recovering demand for high-end bicycles worldwide.’
Giant has recently spent US$36 million building its ninth bicycle factory in China, in Kunshan City. This is scheduled to be operational in the third quarter of 2011 and should produce around 1 million to 1.5 million bicycles two years later.
One focus of the Kunshan plant will be electric bicycle manufacturing. Although, the new Kunshan site will also produce bicycle frames and carbon fibre.
A production line for high-end bikes should become operational the second quarter of 2011, with annual output of around 200,000 units in the next three years.
Giant currently produces around 100,000 units of higher-end bikes in Taiwan each year.
Meanwhile, since August 2010, Merida has invested NT$250 million (US$8 million) in expanding its production capacity. At its factories in Taiwan and China, Merida has procured new processing and production equipment and has made improvements to existing production lines.
The latest expansion from Merida is scheduled to be completed in April 2011.
Merida just reported its sales revenue of NT$1.285 billion for November 2010, up 26.27% year on year. This boosted total revenue for the 11 months of 2010 to NT$11.074 billion, up 8.94% year on year.
Taiwan’s tourism will receive an additional boost when the government increases the daily quota of Chinese tourists to 4,000 per day, with independent Chinese tourists allowed to visit Taiwan by the end of June 2011. Since the lifting of the ban on Chinese tourism in July 2008, the average daily number of visitors from China has steadily increased. In 2009, visitors from China averaged 1,661 per day, but, by the first half of 2010, it jumped to 3,440 per day.