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Saturday, January 8, 2011

Corporate Cycling On The Move: Taiwan Circled By Giants

Giant has announced that 10 members of its top brass will embark on a 900km tour of Taiwan in an effort to get out of the office and reconnect with their profession at road level.

Giant CEO Tony Lo will lead 21 Giant executives on the ride, advancing Giant’s mission of promoting the cycling lifestyle globally. The Formosa 900 will also showcase Taiwan cycling culture to Giant GMs from far-reaching corners of the world. The group will tackle tough mountain climbs and long days in the saddle as they circle the island in a counterclockwise route.

I suppose they might find a country that is eager to construct ready-made points of interest in close proximity to Giant retail and rental shops. They might find several kilometers of bike trails to nowhere. They will see trinkets for sale and roast corn.

What they will not see is a bike friendly environment outside the spots allocated by local leadership for cycling tourism.


  1. Yes but they wont notice that either. Nor will they notice that they don't sell a bike that is really made for Taiwan either.

    Merida has its new SRAM Apex bike out but it has a carbon frame. I didn't realize how much I viscerally detest carbon until I saw that frame. I don't know why, trained by Taiwan I guess, like we were saying the other day.

  2. Here is how SRAM Apex should be used.