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Tuesday, May 24, 2011

Natural and Nuclear Disaster Brings Giant Bikes To Japan

Jiufen Er Shan (Nantou) 921 Earthquake Epicenter

Japanese quake victims are grateful to GIANT for the bikes they received as part of a donation program that put 1000 mountain bikes into use to help residents of northern Japan become more mobile following the complete collapse of the transportation infrastructure in several of the hardest hit areas.

Focus Taiwan reports:
The Taiwan-based Giant Global group said its donation of 1,000 mountain bikes to residents of northeastern Japan was well received and the bikes were being used to meet transportation needs in the area, one of the hardest hit in the disaster.

Company spokesperson Jeffrey Sheu said the "Special Edition Quake Reconstruction" models were delivered in early May to most of the areas affected by the magnitude 9 earthquake and ensuing tsunami.

Seven hundred of the special model of bicycles were delivered to Miyagi prefecture, 200 to Iwate prefecture and 100
to Fukushima prefecture, Sheu said.
He goes on to explain:
Sheu said the specially-designed mountain-bikes were painted a high-visibility yellow and equipped with features that included front suspension, headlamps and a rear luggage rack that can carry up to 20kg.
Thus sounds a lot better than the company's initial reaction in tabulating how the quake would increase bicycle prices.

Kudos, Giant! Kudos!

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